Whiskey Showcase

East Rutherford, New Jersey
2,000 sqtf, Completed 2013


Dameron Architecture paired with advertising behemoth Phear Creative and film designer Jeffrey Everett to create a brand showcase for Jameson Irish Whiskey and Pernod Ricard's growing portfolio of Irish Whiskey products.

Bow Street Irish Whiskey Pub, a place for football fans to grab a drink and hangout, is located in Metlife Stadium, one of the largest football stadiums in America, home to the NFL’s Giants and Jets. The barback is 70 feet long by 14 feet tall and is covered in hand-crafted millwork evocative of NYC dive bars. Whiskey barrels imported from Ireland are stacked 16 feet tall along one wall. The ceiling is 50 feet tall. A shot of whiskey is 1.5 fluid ounces.

Photos: Amy Barkow